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100% Natural. Eco-friendly. Herbal based.

Vegan. Clean. Cruelty-free.

Organic. Sustainable.

Mirelf Story

Founded in Estonia by two experienced and passionate women entrepreneurs, Mirelf offers you a unique self-care experience with brands loved by millions with a sustainable vision.
It brings you clean products with eco-friendly packaging for your natural beauty.

Naturally, first ME!

Our Partners

Customers Love ME!

  • Majaa V***

    "We absolutely love baby products! My baby has very sensitive skin, and I was hesitant to try new products, but these natural and vegan ingredients have been so gentle and effective! I’ll keep using them with confidence and recommend them to all moms."

  • Teele M***

    "Shampoo, anti-loss sprey and oil are truly amazing! My hair was weak and dull, but it regained its strength and shine after just a few uses. The purity and quality of the oil are noticeable right away. I’ll definitely be purchasing again!"

  • Kairi T***

    "After trying Mirelf’s solid soaps and roll-on deodorant, I feel like I’ve finally discovered true natural care products! The soaps are gentle enough to use all over, and the deodorant keeps me fresh all day. High-quality, vegan ingredients that I highly recommend!"

Unique and Exclusive Brands in Estonia

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Contact ME