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Categories You’ll Love

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100% natural raw materials and chemical free

Eco-friendly
Green production
Herbal&flower based

Our commitment extends beyond beauty. With eco-conscious packaging, recyclable materials, and sustainable sourcing, we care not only for your skin but also for the planet. Mirelf’s approach to beauty goes beyond healthy skin—it's about nurturing a healthy planet, respecting both nature and tradition every step of the way.

Vegan. Sustainable. Cruelty-free.

Mirelf Story

Rooted Traditions on the Path to Natural Beauty; Naturally first ME!

We bring the ancient healing traditions of Anatolia and the pure nature of the Mediterranean into modern life. At Mirelf, we embrace a sustainable beauty philosophy that supports skin health with the purest, carefully selected brands, free from harsh chemicals and formulated with clean ingredients offered by nature.

Founded by two passionate women entrepreneurs, Miray and Elif, Mirelf introduces to Estonia a selection of globally trusted, highly effective cosmetics from brands loved by millions. With a shared vision for natural beauty, they curate products that combine time-honored traditions with modern skincare, focusing on eco-friendly practices and skin health.

Customers Love ME!

  • Majaa V***

    "We absolutely love baby products! My baby has very sensitive skin, and I was hesitant to try new products, but these natural and vegan ingredients have been so gentle and effective! I’ll keep using them with confidence and recommend them to all moms."

  • Teele M***

    "Shampoo, anti-loss sprey and oil are truly amazing! My hair was weak and dull, but it regained its strength and shine after just a few uses. The purity and quality of the oil are noticeable right away. I’ll definitely be purchasing again!"

  • Kairi T***

    "After trying Mirelf’s solid soaps and roll-on deodorant, I feel like I’ve finally discovered true natural care products! The soaps are gentle enough to use all over, and the deodorant keeps me fresh all day. High-quality, vegan ingredients that I highly recommend!"

Unique and Exclusive Brands in Estonia

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Contact ME